If social media has taught us anything it's that people like notifications about themselves. So why not use that to help with Customer Success? Janet Choi of Customer.io breaks down 5 examples of engagement emails that don't get lost in the sea of notifications and work to activate, retain, and grow customers.
Jason Whitehead of Tri Tuns (via OpenView) knows that poor user adoption and the lack of perceived value by customers is the greatest challenge faced by SaaS vendors. In the first of a 3 part series he dives into the key to Saas renewals.
We can agree that when customers are cancelling, it's bad. That doesn't mean that no value can be gained from such events. Alex Turnbull of Groove details how they increased the amount of useful information they received from cancelling customers to identify blind spots and reduce churn.