If you're wondering how to grow your customer retention rates, personalization might just be the secret ingredient you've been missing. Gabriela Tanuri of Boomtrain has 5 tactics you can put into place to capitalize on the power of personalization.
Onboarding is often the single period of time when the customer is completely dependent upon the vendor before they’re able to take the next step forward. Peter Armaly of TSIA gives a high level overview about the impact that onboarding has.
Here are three fundamental changes to the customer lifecycle model brought to us by Sachin Kalra of Marketo, to reflect the unique buyer's journey. This can serve as a framework for you to evaluate your own.