With the start of the New Year well underway (I can't believe it's almost March!), the goals of customers are top of mind. But what if your customers don't have strong goals, or have no goals at all? Jim Berardone via The Success League walks us through helping customers create strong goals.
Andrew Stothert of CMS Wire believes we've entered an era where customer experience plays a significant role in the success of a brand. But how do we deliver experiences that meet our customers’ wants, needs and expectations?
In this new report (email required to download) conducted by Koyne Marketing, the majority of CEOs and marketing executives from more than two hundred B2B organizations agree that customer marketing is more important than ever.