Can software vendors and other companies identify more opportunities to grow and deliver value by taking a fresh look at customer success? Charles Atkins of McKinsey answers that question and introduces his concept of success 2.0.
Eunisse De Leon of Zendesk covers five difficult customers you may encounter in the future and recommendations on how to effectively help them.
In Other News: For those of you who are at an early stage company and also wear a marketing hat, check out this case study from one of our readers on how to connect w/ 1k prospects in 28 days
This newsletter is curated by Alex Bakula-Davis for your reading and Success pleasure. If you have any content you'd like to submit, suggestions, or just want to talk Customer Success, drop me a line at firstname.lastname@example.org!
Alex Bakula-Davis · 301 Howard St. · San Francisco California (CA) 94105 · USA