The Customer Success Newsletter
The Customer Success Newsletter is a weekly curated collection of 4 helpful articles from around the world of Customer Success.
This week we looks at SMB negative churn, review the Sales and CS shortcomings that cause friction, get quick churn reduction tips when we are first getting started, and take a futuristic look backward at CS.
Net negative churn is one of the CS holy grails.  Gaurav Makkar of Endurance walks us through how companies like Shopify, Square, and SendGrid have achieved this business making metric.

We have heard a lot about the relationship between Sales and CS (and will continue to do so).  Dave Blake of ClientSuccess shares the shortcomings he sees on both sides that lead to friction, and how to move past those into harmony.
Let's say your Saas business is new, and you realize you haven't even thought the first thing about retention!  Remen Okoruwa of StatusQuota has 6 tips you can implement early on to quickly reduce the churn you are seeing.

David Jackson of uses hindsight to review the short history of Customer Success and where he seen us progress and fail.

In Other News:  Lebron James started a public school, but what makes it different?
This newsletter is curated by Alex Bakula-Davis for your reading and Success pleasure. If you have any content you'd like to submit, suggestions, or just want to talk Customer Success, drop me a line at!
Alex Bakula-Davis · 301 Howard St. · San Francisco California (CA) 94105 · USA
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