The Customer Success Newsletter
The Customer Success Newsletter is a weekly curated collection of 4 helpful articles from around the world of Customer Success.
This week we understand why retention drives top of the funnel metrics, how to tie comp to company goals, talk about CS's growth as a department, and make sure our baseline metrics are covered.
In 2014 Brian Balfour of Reforge was digging into retention and realized how critical improving it was to blowing out acquisition, monetization, and virality across the entire company.

How should customer success leaders structure their team’s compensation in order to align the objectives of individual customer success managers with those of the larger business?  Tomasz Tunguz of Redpoint outlines a template he learned from Boaz Moar.
Shreesha Ramdas of Strikedeck provides insights from his journey through Marketing Automation to show why Customer Success has already surpassed MA's potential.

If you're new to CS, Nilesh Surana of is here to help figure out the right customer success metrics for your company.

In Other News:  Are robots taking our jobs yet?  In Uniqlo's case, yes.
This newsletter is curated by Alex Bakula-Davis for your reading and Success pleasure. If you have any content you'd like to submit, suggestions, or just want to talk Customer Success, drop me a line at!
Alex Bakula-Davis · 301 Howard St. · San Francisco California (CA) 94105 · USA
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