The Customer Success Newsletter
The Customer Success Newsletter is a weekly curated collection of 4 helpful articles from around the world of Customer Success.
This week we question the need for CS, expand customers, receive the lowdown on CS consulting, and get philosophical on what a CSM does.
Zahra Iqbal of Strikedeck shares the insights from the lively Customer Success meetup event at ServiceNow in October on whether CS is a band-aid for a malfunctioning product.

CS needs to be a revenue driver in SaaS.  Though there's still a lot of division on how they should do that (ex. expansion quotas), the ability to grow customers is vital.  Sophia Bernazzani of Hubspot teaches us more about expansion strategies aligned with improving customer retention that falls within CS's responsibilities.

Gabriella Sutarno of Amity sat down with Julie Perofsky of Winning by Design to ask her about all things Customer Success.

“Why Does a CSM Exist at Our Company?”.  Brett Andersen of Degreed gets philosophical as he answers what CSMs actually do.

In Other News:  Got a plot of land you're looking to get some Airbnb dough from?  Check out some sweet modular homes.
This newsletter is curated by Alex Bakula-Davis for your reading and Success pleasure. If you have any content you'd like to submit, suggestions, or just want to talk Customer Success, drop me a line at!
Alex Bakula-Davis · 301 Howard St. · San Francisco California (CA) 94105 · USA
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