Cohort retention analysis is a HUGE tool in the CS arsenal to help see if your new tactics are causing a lift. The problem is that it's a very manual analysis that can be challenging. Andrew Chen of Andreesen Horowitz has a nice template we can use to kickstart our insight.
Growth is a result of the ability to retain loyal customers. Let's learn from Campaign Monitor how to implement an effective customer retention marketing strategy to drive those graphs up and to the right.